"Website and Branding Insights for Camp Marketing" with Melissa Jackson, GCFA

Melissa Jackson from UMCSupport walked us through the heart of effective branding: understanding who you are, knowing who you serve, and making intentional choices that help people recognize and trust your ministry. She unpacked the difference between what you do and what people remember, offered practical tools for aligning visuals and messaging, and gave real-world examples of how small shifts in tone, consistency, and clarity can strengthen connection with guests, donors, and partners.