Fill Your Christian Camp
with Purposeful Mission-Driven Marketing
This 5-session virtual course has been designed specifically for Christian Camp Directors who want to maximize their marketing efforts to increase both their new acquisitions and the retention of campers.
Travis Allison and Joanna Warren Smith, our facilitators, and authors of the Camper Recruitment & Retention Playbook, will use their book as the course guide to assist each camp’s team as they develop their own game plan to drive and track registration numbers.
Mission-Driven Marketing starts on Tuesday, January 7 at 1 PM Eastern and runs 90 minutes. Subsequent sessions are also on Tuesdays at the same time… January 21, February 11 & 25, with the final session on March 4. Multiple members of each camp team are encouraged to attend with an Action Debriefing held immediately after the session for the Director to assign tasks and dates by which assignments should be completed.
This course recognizes and will address the unique challenges of church camp leadership, dwindling church attendance, limited budgets, staffing, volunteer staff coordination, quality control, and the dual focus of combining spiritual formation with traditional camp experiences.
Session 1 - Jan 7
Assessing your current marketing position
Understanding your mission-driven target audience
Developing compelling Early-Bird registration strategies
Tracking and following up on leads
Setting realistic enrollment goals for this time of the year
Session 2 - Jan 21
Creating an efficient winter marketing calendar
Crafting effective parent communications
Connecting with Campers
Building a referral system for church communities AND happy camp families
Implementing automated follow-up systems
Session 3 - Feb 11
Maximizing social media impact on a limited time budget
Creating content that resonates with Christian families
Leveraging denominational networks
Establishing effective church partnership programs
Developing ‘Knock Their Socks Off’ Tours
Session 4 - Feb 25
Recruiting staff in a competitive marketplace alongside camper recruitment
Building volunteer engagement systems
Creating marketing materials & visuals to show spiritual & recreational benefits
Implementing retention strategies for faith-based camps
Establishing Quality Control Protocols
Session 5 - Mar 4
Finalizing summer preparation checklists
Establishing parent communication protocols and prepping campers
Creating sustainable marketing systems for future years
Leveraging camper connections to increase retention
Developing sustainable year-round engagement strategies
Course Features
Set time frame for camps to design their Recruitment & Retention Game Plan
Motivation by Camp Professionals, Travis & Joanna with direct access
Interactive workshops with camp teams and fellow church camp directors
Proven strategies that have worked for domestic & international camps
Templates & tools specifically designed for camps with church camp translations
Practical, manageable assignments between sessions
Learning Outcomes
When the Mission-Driven Marketing course is complete, participants will have…
1. A complete year-round marketing strategy to increase camper retention and new acquisitions in place.
2. Developed automated systems for parent communications.
3. New techniques of camper connections during the school year.
4. Built a network of peer support within a number of mainline denominations.
5. Established measurable marketing goals aligned with their mission.
The Investment is only $395/camp plus $29.95 to purchase the Playbook on Amazon at https://amzn.to/49S1VyP
Mission-Driven Marketing includes 7.5 hours of instruction, templates, and access to the Resources page in the Camper Marketing Retention Playbook.
Early registration is recommended as space is limited!
Registration Questions? Contact Jen Burch
